Organic Search can help you achieve your business goals
Want more customers? More leads? More sales? The internet is a huge marketplace and consumers appear to have lost their fear of buying things via the web. Search engines are often the starting place for a product search, and they’re getting more popular. More than half of all internet users search at least once a day. E-commerce is booming.
Brand visibility / find-ability
About a quarter of all web searches contain a brand term, such as a product or company name, either on its own or combined with other generic keywords. Should you really have to pay to be found following a search on your brand? Also, when consumers add brand terms to generic searches it is a great indicator of purchase intent.
Don’t allow your competitors to rank higher than you on your own products!
Paid search is becoming more expensive
There is greater competition in paid search these days, which means click costs have increased in many sectors to a point where there is limited scope for profit. Your ability to generate ROI depends on how well you convert traffic to customers, and paid search traffic can cost a lot of money.
People prefer the natural results
Users tend to choose the natural search results in preference to the paid-search listings. According to a sample figures for selection of natural search were 60.8% for Yahoo! and 72.3% for Google. This figure increases for experienced users. This suggests that companies who concentrate on paid listings only are limiting their visibility.
SEO helps you build a better website
Therefore it helps you build a better user experience, if only because of the focus on what you should be doing for the maximum impact in the organic search listings. Better usability. Better fulfillment paths. Happy customers mean higher satisfaction rates and more repeat business.